Resume

EDUCATION

University of California, Santa Cruz
Santa Cruz, CA

B.A. in Business Management Economics

Copywriter, Freelance ~ August 2024 – April 2025

Translated data insights into 50+ creative concepts and content that are customized to each client’s brand voice, tone, and strategy, while staying mindful of production feasibilities
Assembled 20+ presentations outlining target audiences, recommended channels, creative execution, and strategic rationale for effectiveness to guide content planning and secure stakeholder alignment
Partnered with strategists and analysts to refine content strategy for client’s emerging LinkedIn account, driving community growth and engagement, resulting in a 2x+ increase in followers
Analyzed gaming, entertainment, and general marketing trends daily to inform and inspire ideas for content, collaborating with internal team members to keep a pulse on the community at all times
Wrote 100+ social-first copy for 24M+ followers, tailoring each submission to different platforms, screen sizes, and audiences

Marketing Writer ~ September 2022 – March 2024

Owned voice and tone across VALORANT and Legends of Runeterra channels, ensuring cohesive, on-brand experiences and communications for 28M+ players
Conceptualized, wrote, and edited scripts for 10+ videos totaling 15M+ views, consistently surpassing global business goals and KPIs while increasing player awareness and affinity towards upcoming events
Co-developed narrative stories across VALORANT and League of Legends IPs with narrative teams, ensuring creation of video, static visual, and written assets that accurately reflect, and build upon, each IP’s universe
Crafted on-brief, player-resonant experiences by ideating creative pitches, identifying potential opportunities and improvements, and delivering 100+ assets that drive action and reinforce player passions
Cultivated strong relationships with 3+ agency partners and 10+ cross-functional internal teams to enhance collaboration, provide brand guidance, and improve campaign execution
Acted as a trusted support for all Rioters, becoming a go-to for anything related to writing and editing, providing and enhancing copy in internal and external decks as well as for Community, Esports, and in-game assets

Associate, Marketing Writer ~ May 2021 – September 2022

Collaborated with multidisciplinary teams of internal and external creatives to produce 30+ marketing campaigns for 180M+ MAU, supporting numerous marketing tactics from ideation to post-delivery
Composed and edited marketing and publishing copy for 5 live games, Esports, and Arcane—covering websites, emails, game clients, socials, App Store and Google Play, video scripts, and other creative assets
Served as a contributor and co-editor in the Writing Community of Practice, fostering collaboration across the disciplines to ensure consistency, and delivery, of quality writing across all games and channels
Assessed 100+ live marketing assets in the gaming space weekly to research player and community sentiment, informing future campaign executions and improving our team’s ability to deliver innovative, player-first content

Sales Operations Analyst ~ January 2019 – January 2021

Acted as liaison between 8+ teams, fostering dynamic collaboration, communication, and execution on projects and tasks while also serving as the team’s go-to people directory, even throughout acquisition
Expedited 1000+ orders totaling $90M+ in revenue to drive efficiency within internal booking processes and assist the Finance and Accounting team in lowering company DSO
Executed ad hoc data queries for 60+ team members across multiple departments, delivering actionable insights, curating next steps, and facilitating cross-functional collaboration

RFP Specialist ~ August 2018 – December 2018

Spearheaded 500+ updates to the Ombud Response Library, improving response times and saving teams ~20 hours of work per assignment, by coordinating with subject matter experts across departments
Forged and nurtured relationships with external vendors and partners to help improve our RFX processes and response/copy library, leading to a 400% growth in the team’s RFX conversion rate
Onboarded 20+ members to the response processes by teaching them internal etiquette, Ombud functionality, and general best practices, resulting in quicker ramp periods and streamlined collaboration

Marketing Intern ~ May 2017 – November 2017

Analyzed ideas for product extensions to improve retention, broaden consumer base, and meet anticipated market needs, ultimately shaping product direction
Orchestrated events for Partnership and Collegiate Program members, maximizing ROI for driving engagement and community development within established budgets
Built a product storyboard presented to all existing and potential investors, generating $1M+ in funding